“ Avatar: The Way of Water ” didn’t make quite as big of a splash as many assumed it would, but James Cameron’s big budget spectacle still helped breathe life into the box office this weekend.
Expectations were enormous for “Avatar 2,” which carried a reported price tag of over $350 million, the pressure of following up the highest grossing film of all time over a decade later and the daunting task of propping up an exhibition business that’s still far from normal. Everything “Avatar” is oversized, though: the Na’vi characters, the runtime , the technical advancements and the release strategy from 20th Century Studios and The Walt Disney Co.
By the end of Friday, “Avatar: The Way of Water” had already earned $53 million in the U.S. and Canada and $180.1 million globally, aided by a China release — the first major Hollywood release in the country since “Minions: The Rise of Gru” in August. It blows “Avatar’s” $26.7 million first day in 2009 out of the water, though that didn’t include Thursday previews.
As with many ambitious Cameron projects, from “Titanic” to the first “Avatar,” nerves were high for the costly sequel, one of the most expensive of all time, which began production five years ago. It faced repeated delays and weathered. It’s also one of four “Avatar” sequels Cameron had in mind. Filming on the third movie, which shot simultaneously with “The Way of Water,” is done, with an expected release in December 2024.
But like the critics shouting “never doubt James Cameron,” the studio and analysts are singing a similar tune.
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