Amazon’s October attempt at Prime Day appears to have fallen short of the company’s normal summer sales bonanzas. One analyst called it 'mostly just another day on Amazon.”
tens of millions of Prime members shopped during the sale, buying more than 100 million items from non-Amazon brands. Otherwise, the company offered few financial details around the event, including sales figures.
“This Prime Day seemed to be mostly just another day on Amazon,” said Brian Mandelbaum, chief executive at Klover.
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