The future of TV-watching is about 'range and convenience,' according to Amazon Prime Video's UK MD
UK MD Chris Bird, as he floated the notion that there has “never been a better time to be an audience member with the breadth and selection of what’s on offer.”
Bird praised Prime Video for being “available pretty ubiquitously,” adding: “We see this as a key, important factor.” “You are as likely to find us on an Amazon device as an Apple device,” he added. “Reaching audiences with these mixed modes of distribution is as important to them as to us. Consumers in the end will decide.
According to Halton, some of Roku’s recently-launched discovery tools will be rolled out to the UK soon, which take a simple approach to curation.
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