Roku launches the 'Women’s Sports Zone'
and funded a whole lot less than men's sports. While serious structural shifts are needed to rectify this, small changes are always welcome. In that vein, Roku is launching the Women's Sports Zone, a hub for accessing live matches, alongside content like documentaries and movies that focus on, all in one place. The streaming platform credits a general spike in interest toward watching women's sports as responsible for the move.
Roku users can access the Women's Sports Zone in one of two ways, the first being by searching directly for"women's sports" or the name of a team or a league. Otherwise, users on the TV or mobile app can scroll to the sports section to find it. On the TV, the zone will pop up under the"Browse by Sport" category — yes, implying women's sports are one entity versus being just as multifaceted as men's sports, again, small changes.
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