The former school principal turned televised business and education expert who helps women entrepreneurs create credible brands and land 6-figure corporate contracts to accelerate the trajectory of their business.
What are my core values?
Am I able to actively talk about these values with someone who might be willing to invest in my company?What are my valuable assets, and how can I package them in a way that is going to enhance my potential client experience? Knowing your brand also requires continued effort to clearly communicate and demonstrate your market value and core messages across your various platforms. Washington attributes lack of visibility as the number one self-imposed barrier that women need to overcome to be seen, heard, and get paid. “An article I've read is that 80 percent of consultants eliminate themselves from opportunities due to the lack of visible expertise.
Once women learn to successfully navigate the messy parts of early-stage entrepreneurship and start securing contracts, the possibilities will be endless for what they can achieve personally and professionally. “Women in my program find that they can take days off without guilt. They can invest thousands at a time into their retirement plan. They can fund their marketing campaign, or they can use seed money to start a new passion project.
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