EXCLUSIVE: This could be a first for the international TV distribution world. France’s Mediawan Rights has launched a metaverse for buyers to access new catalog releases and connect with sale…
Rights has launched a metaverse for buyers to access new catalog releases and connect with sales execs.
As the international production and sales markets continue grow and competition gets fiercer each year, distributors are under pressure to find better ways to reach acquisitions and co-productions executives. Over the years, we’ve seen the development of digital rights management systems and digital trading platforms, and the Covid pandemic resulted in a shift to web-connected dealmaking that’s persisted despite markets reopening.
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