Just like at your favorite restaurant, you can offer cute, custom matches as keepsakes.
in 2015, the practice had died down a bit from previous decades, with Jessica Ritz writing that matchbooks were “no longer a go-to restaurant souvenir” .
But if my own anecdotal dining and social media scrolling is any indicator, custom bar and restaurant matchbooks are on fire once again; in my bathroom sits one from Gage & Tollner, and in a jar in my living room are matches from Win Son, Cap’t Dan’s Good Time Tavern, and the food brand Omsom. Now, vibes aficionados have offered a way to take the idea one step further: making custom matchbooks for their homes.
Though I’m sure enterprising hosts have been in-the-know for a while, I first saw the idea on TikTok earlier this year. Gracie’s rationale went as follows: You get matchbooks at “cool destinations,” and your apartment can be a “fabulous destination,” so why not offer visitors the souvenir of your own custom matchbook? A microtrend seemed to be forming: I saw custom matchbooks again a little later
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