What comes to mind when you hear the phrase Y2K.
said they are paying closer attention to what pops up on social sites and analyzing topics searched by users. But it can be challenging to recognize the difference between trends that just generate attention versus those shoppers will actually buy, said Jake Bjorseth, who runs trndsttrs, an agency helping companies reach young consumers.
The discounter, which is marketing Y2K inspired cargo pants and Barbiecore, has been speeding up development to get trends to market faster, though the company declined to offer more specific details. Walmart also is following key influencers such asDespite retailers catering to young consumers, many aren't really buying.
Retro hair also is making a splash. Tahlya Loveday, a master stylist at the The Drawing Room New York Salon, said she has seen a lot more '90s and Y2K trends, like spiky updos and space buns, bouncy blow-dried looks and block coloring, where sections of hair are colored in contrasting colors. Gen Z clients embrace those looks more than millennials, she said.
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