Twitter has lost its head of brand safety and ad quality, the second departure of a top safety executive this week as the company struggles to persuade skittish advertisers to return to its platform
Twitter’s next CEO, Linda Yaccarino, is well-known for her tight relationship with ad agencies and her hard-nosed negotiating tactics.
WSJ’s Suzanne Vranica explains what she can bring to the social media company. Photo: Charles Sykes/NBCUniversal/Getty Imagesthis week as the company struggles to persuade skittish advertisers to return to its platform.Continue reading your article with
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