Red Capital and the NFL are creating a new venture that will distribute the league's Sunday Ticket package of games to commercial establishments such as bars and restaurants and hotels
The National Football League and private-equity firm RedBird Capital Partners are creating a venture to stream NFL games and eventually other live sports and events to commercial establishments such as bars and restaurants.
Starting with the 2023-24 season, the new venture, named EverPass Media, will be the commercial distributor for the NFL’s Sunday Ticket, a subscription-only package popular with sports bars that gives access to all Sunday afternoon games for out-of-market teams, the NFL and RedBird said.
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