The station's parent company explained how this will impact its human DJ.
KBFF Live 95.5 FM announced Tuesday that the station would be broadcasting an AI/synthetic version of its host, Ashley Elzinga using Futuri Media’s RadioGPT software. Alpha Media EVP of Content Phil Becker said adding AI will allow the radio station "to be more agile than ever."
"Radio GPT allows us to showcase our content creators in more instances, with more frequency, and curate more timely, topical, and robust information for Alpha audiences and clients than previously possible." The station posted a Tweet on Tuesday of Elzinga sharing the new AI host with her listeners. In the video, the AI can be heard playing back her comments, as if it were a straight recording. In another video, AI Ashley can be heard notifying a caller that they won tickets to a. The AI voice sounds eerily like the host it is modeled on, coming off as conversational and relaxed.
The station insists it’s not going to replace the real Ashley – partially remedying a concern for many local DJs – and that Elzinga will still receive her same pay. Becker told
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