At age 16, Deepica Mutyala told her parents she wanted to create her own makeup brand for people “who look like us.” “They were like, ‘OK, great. Go study for the SATs.’”
Most children of Indian immigrants know that when it comes to choosing a career path — one that gives parents lifelong bragging rights — there are really only two acceptable options: doctor or engineer. Stray from this and you better be prepared to prove yourself over and over again.
“They were like, ‘OK, great. Go study for the SATs,'" Mutyala told TODAY."They saw it as like a cute hobby.” In 2018, Deepica Mutyala launched Live Tinted as a digital platform where women of color could share their voices and stories of beauty, culture and identity.As a brown-skinned, dark-haired teenager growing up in Sugar Land, Texas, Mutyala was surrounded by a beauty ideal she didn’t fit into.
I do have a seat at many tables I'd never expected to, and I do what I can with that seat ... I feel this responsibility to elevate and amplify all of our voices.
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