Joe and Anthony Russo made four of the most successful Marvel Avengers movies ever for Disney. Now, their latest giant project, 'The Gray Man,' is about to hit streaming giant Netflix as its most expensive project ever, and a potential blueprint for Netflix's evolving future.
“We're compelled by what's next,” Joe Russo said. “And we're compelled by assisting people like The Daniels and discovering what is next, and people who have a penchant for experimentation and understanding the technology. Netflix is an incredible distribution platform where 100 million viewers watchedThat’s the equivalent of about $2 billion of box office.
But make no mistake. This is a very big film, by Hollywood’s or anyone else’s standards. It features a loaded cast led by Ryan Gosling, Chris Evans and Ana de Armas, and is based onFor their part, Joe Russo said the brothers had “a blast” making the film, and changed little in the process to accommodate Netflix.
In sensibility, the film works some of the same territory as Robert Ludlum’s Jason Bourne series, which were translated by Doug Limon and others into a series of four hit movies. As with Bourne’s Matt Damon, Gosling plays an off-the-books assassin trying to avoid getting killed by his own blandly bureaucratic but murderous bosses.
That’s roughly double what either Apple TV+ or Amazon Prime Video have committed. And unlike traditional media companies such as Disney or NBCUniversal, Netflix isn’t spending massively on sports rights or on programming destined for legacy film, broadcast and cable operations.
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