With Activision, Microsoft is one gigantic step closer to game subscription dominance

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With Activision, Microsoft is one gigantic step closer to game subscription dominance
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Other gaming subscriptions just don’t compare right now.

have fallen by the wayside. Microsoft, on the other hand, has found success offering cloud gaming as a perk instead of relying on the technology as the core of its subscription.Microsoft’s huge investment in Game Pass and studios like Activision could help it upend the traditional console business that’s been largely dominated by Sony and Nintendo.

That scenario is in line with things Microsoft Gaming CEO Phil Spencer has said before. “I don’t need to sell any specific version of the console in order for us to reach our business goals,”

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