Augustin Laborde has opened what he says is the first alcohol-free wine store in France, a country renowned the world over for its Bordeaux red wines and white Burgundies
Two years later, Laborde has opened what he says is the first alcohol-free wine store in a country renowned the world over for its Bordeaux red wines and white Burgundies.
France, where vineyards cover the landscape from the Jura mountains in the east to the foothills of the Pyrenees in the southwest, is the second largest consumer of wine, behind only the United States, 2021 figures from the International Organisation of Vine and Wine show.The country's consumption of non-alcoholic wine grew by 4% in 2021, compared with growth of 24% worldwide, consultancy group IWSR Drinks Market Analysis found.
Even if the French have been slow to take up non-alcoholic drinks, their wine consumption has fallen from 20th-century peaks.
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