OpenAI is opening up access to its ChatGPT tool to third-party businesses, paving the way for the viral AI chatbot to be integrated into numerous apps and services.
The company on Wednesday said developers can now access ChatGPT’s application programming interface, or API, which will allow companies to integrate the tool’s chat functionality and answers into their platforms. Instacart, Snap and tutor app Quizlet are among the early partners experimenting with adding ChatGPT.
Shopify’s consumer app, Shop, and Instacart are both launching chatbots that could help inform customers’ shopping decisions. Instacart plans to use the tool to allow users to ask questions such as “How do I make great fish tacos?” or “What’s a healthy lunch for my kids?” Instacart also plans to launch an “Ask Instacart” chatbot later this year. There is clearly demand for other businesses to follow suit.
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