For once, if you win the bid, you’re buying more than a sports team.
For the potential buyers, Chelsea is a thrilling opportunity for a few reasons, I surmise. Some of them are standard: Owning a soccer team is fun. You will probably make a lot of money, and your asset will appreciate. But in this case, at a moment when European soccer fans are generally not interested in much funny business from the billionaires who own their favorite clubs, there is another opportunity at hand: to be the hero who saves a massive club from the indignity of being stuck in a U.K.
, by the standards of owner-fan relations. All of this helps explain why so many people seem ready to pay so much for this club. You can get richer, have fun,
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