What I Wear to Work: Nell Diamond
, we highlight dynamic women—from entrepreneurs and small business founders to CEOs and celebrities—discussing their style ethos, the pieces that empower them, and how they balance life alongside whirlwind careers.
Now seven-plus years in, Diamond says the business model, once entirely focused on luxe linens and night sets at an accessible price point, is 90 percent fashion with seasonal collections, limited edition collaborations that sell out in the blink of an eye. What began as a digital-first concept is also expanding into a new age of brick-and-mortar with three stores in New York City’s Rockefeller Center, Nantucket, and Palm Beach and two more set to open next year.
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