With two ownership groups expressing interest in buying a team, the Bay Area has emerged as a legitimate target destination for the WNBA.
The WNBA playoffs begin Wednesday, but the Bay Area has no skin in the game — other than supporting local products like Sabrina Ionescu, Chelsea Gray and others who are playing for various teams across the league.With the WNBA eying an expansion in the near future, the Bay has emerged as a legitimate target market to be the home of a new franchise.
Engelbert has repeatedly mentioned the Bay in her comments about an expansion, interestingly noting its close proximity to Silicon Valley. Engelbert has mentioned other potential expansion markets, including Austin, Philadelphia, Toronto and Nashville.There are two potential Bay Area ownership groups who’ve expressed interest in buying a team: The Golden State Warriors and the Oakland-based African American Sports and Entertainment Group , an organization of prominent local Black business leaders with a Black women-led ownership group including 16-year WNBA star Alana Beard.
Meanwhile, AASEG is a little more of a wild card because it doesn’t have prior experience owning a sports franchise. Last year, AASEG won exclusive negotiating rights to purchase the City of Oakland’s half of the Coliseum complex, though those negotiations remain ongoing. AASEG founder and president Ray Bobbitt has said their group is committed to prioritizing the WNBA.
The Bay’s proximity to Silicon Valley offers exciting and immense opportunities for corporate sponsorships for both the team and the league. It’s also worth noting that the increased awareness of the WNBA can, in part, be attributed to successful social media campaigns and influencers’ support.
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