Richard Wagoner writes about radio each week.
Billboard Magazine announced last week that Taylor Swift — whose song “Karma” made it to No. 1 on the Pop Airplay chart — tied the record for the most No. 1 songs by an artist in the history of the chart.
Durand is a small farming town, with a population of only about 1900 residents in the 2020 Census. But unlike some small-town stations, Winnekins doesn’t take the easy way out by just putting on syndicated programming or political talk. Instead, he takes his community service role seriously and presents extensive agricultural news and information, local high school athletic games, local news, local events, and local weather. Oh, and country music.
If I was a local business owner, I could probably never afford to buy advertising time on KIIS-FM , and it would probably not be worth it even if I could. But if I could advertise on a station targeting my local community, it might be the best marketing investment I could make.
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