Why Purple Is the Eyeshadow Color of the Summer

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Why Purple Is the Eyeshadow Color of the Summer
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This year’s preferred hue? A subtle pop of lilac—the better to embody summer’s sweet and flirtatious feel.

, who recommends opting for a more translucent wash of color over the lids, a note relevant to bolder hues like purple.

To ensure that any shade of shadow stays in place, even in the season’s signature heat, both artists suggest a pressing of pre-color primer. “My best advice is to apply an eye base, concealer, and powder for it to last a little longer; definitely, the eye base will help,” says Violette. Honor summer’s ease by using your fingertips for application and cream shadows that can be blended out to achieve desired opacity . And for shadows that won’t stray, a waterproof formula is a foolproof choice.

As with sheer shades, though, Cheng actually enjoys the fallout that comes with higher temperatures. “I don’t mind a softly creased look on the upper eyelids,” she says, adding that she’s actually utilized balm to achieve a similar effect for the red carpet. “It comes off effortless, lived-in, and dewy.”

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