The term is inaccurate at best, ageist at worst.
It’s said that to get older is to get wiser. But apparently, we don’t want to smell that way. Calling a classic fragrance an “Old Lady Perfume” has become such an accepted part of the modern beauty vernacular that it feels like a harmless, even humorous, descriptor. But is it either of those?
We hear it from sales associates, assuring us that we don’t want that older fragrance because it’s too powdery, too strong, or too much …. We read it in editorials telling us about the latest perfume launches, usually as a caveat along the lines of, “Don’t worry, though, this new perfume isn’t like that.”Whatever the intent of calling something Old Lady might be, the implication seems negative.
But what exactly is an Old Lady Perfume? The term is generally applied to perfumes launched between the 1920s to the 1980s. And though the fragrances that fall under the Old Lady Perfume umbrella aren’t a monolith, there are some common threads.
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