Thanks to Web3, pro athletes have a chance to build generational wealth long after they hang up their cleats, RumbleKongs Co-Founder direkkt writes in an opinion for SportsWeek:
, and these initiatives are as much about financial empowerment as they are about recognition.
Forty years ago, music industry kingmaker Jimmy Iovine correctly identified black culture as a rich source of commerce-driving-influence. Iovine invested his time and money into unearthing and anointing many black, brown and or underresourced musical artists through Interscope records. A top list of them includes the late Tupac Shakur, Dr. Dre, Mary J. Blige, The Black Eyed Peas, 50 Cent and Eminem, to name a few.
Black culture is inarguably popular and drives commerce, making many corporations billions in revenue yearly while somehow leaving the source of brand identity inspiration out of the loop. Web3 technology is creating an avenue to close that gap through the empowerment of visible black culture leaders as bridges between underserved communities, underpaid industries and this emerging tech market.
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