Inflation continues to chip away at saving accounts and has hit almost every good in the U.S. However, the beloved toy Hot Wheels have managed to remain one of the most affordable toys in the country, hovering around $1 — for more than 50 years.
Hot Wheels are a retail oddity. They remain one of the most affordable toys in the country at a time whenZahn is the editor-in-chief of
, a trade publication that has covered the toy industry in North America since 1984. Inflation and other supply chain-related factors have boosted prices this year in a few toy categories, most notably action figures, dolls and electronic toys, Zahn said.A look at one of the many display cases Bruce Pascal uses to showcase his Hot Wheels collection.
On average, The Toy Book has recorded a 15% jump in manufacturers' suggested prices for a lot of toys this season; many products that would've been $19.99 a year or two ago are coming in at $22.99 to $24.99, he added. "It is exceptionally rare to find a toy that maintains its price for a few years, let alone more than five decades," Zahn said."Hot Wheels are an anomaly in that the continued sales volume and razor-sharp production pipeline manage to keep costs just low enough to maintain that sweet $1 price point.
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