Few things in life are certain: death, taxes, and apparently, Costco’s $1.50 hot-dog-and-soda combo.
Costco's chief financial officer has suggested that the wholesaler will keep its famous hot-dog-and-soda combo at $1.50"forever".last week, CFO Richard Galanti was asked whether the retailer would look at increasing the price of its all-beef frank as it looks to deal with tightening margins.
After joking that"lightning just struck me" after he got the question — a reference to the $1.50 combo's mythical status at the company — Galanti said that it will always be other parts of the business that are keeping the hot dog's price in the same place it's been since 1985. "Some businesses that are doing well with margin ... those things help us be more aggressive in other areas, or, as you mentioned, hold the price on the hot dog and the soda a little longer — forever," he said.
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