Anson Frericks explained to Newsweek the reason the current boycott of Bud Light has been so successful is mainly due to two reasons.
"Anheuser-Busch did not understand their customer base and kind of also where their customer base is, in terms of what messaging they want to see from Bud Light," Anson Frericks, the former president of operations for Anheuser-Busch, toldIn April, a boycott of Bud Light was sparked by conservative voices after they beer company partnered with, a transgender influencer and activist.
"Boycotts typically work when there are, one, easily accessible products, similar to another company. So, beer is one of the more monetized products out there, the only thing that differentiates Bud Light, Coors Light, and."Everywhere you have Bud Light, you also have Miller Lite and Coors Light...it's incredibly easy for consumers to switch. There's no real switching cost that's out there.
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