In a recent annual study, overall satisfaction fell for the first time in a decade, posing risks to the long-term reputations of some industry leaders.
Sometimes, in the news business, we write something new. Other times, we have to write something everyone sees coming. This is one of those.
Sometimes, in the news business, we write something new. Other times, we have to write something everyone sees coming. This is one of those. People don’t like overpaying Price was a big part of why. New car prices skyrocketed as a global microchip shortage and other supply-chain problems left automakers unable to build as many cars as Americans wanted to buy.
The average non-luxury buyer in October paid $690 over sticker price. Luxury buyers continue to pay more than MSRP as well, though prices are trending closer to or below sticker prices in some luxury segments.Risk to long-term reputations “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business,” said Chris Sutton, vice president of automotive retail at J.D. Power.
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