Nvidia raised prices for the RTX4090, which gives AMD a unique opportunity to steal GPU crown even with lower performance.
Nvidia RTX 4090 is official, and it’s launching in a few short weeks; if you can stomach the $1,600 price tag, that is. Prices are up for RTX 40-series GPUs across the board, from $100 at the low-end to $500 at the high end. That puts Nvidia in a precarious position considering AMD’s RX 7000 GPUs are right around the corner.
That’s a big opportunity for AMD. If you’re in the market for a GPU below $1,000, the only 40-series option available is the 12GB RTX 4080, and even then, you’re at the high end of flagship pricing. If AMD is able to beat the RTX 3080, a GPU that’s now two years old on a more inefficient node, at $700, it’s game over.
Cards like the RX 6950 XT show that AMD is able to compete at the top levels of GPU performance while still undercutting Nvidia on price. With Nvidia now raising prices, the delta between AMD and Nvidia offers may be too good to pass up. That’s certainly one way to approach the problem, but it won’t necessarily work. It’s hard to imagine a situation where Nvidia GPU prices fall through the floor — if RTX 40-series cards are expensive and RTX 30-series cards are still selling for list price, even secondhand prices will continue to stay propped up. But that doesn’t mean AMD can’t take the opportunity to offer real value for gamers, which is something that’s becoming increasingly rare in the world of PC gaming.
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