Amazon’s revenue growth rate has slowed and its stock price has fallen over the last two years.
estimates 2023’s Amazon Prime Day to be 11% more than last year — way down from the roughly 60% growth it spurred in its early years — but a slight improvement over Amazon Prime Day’s sub-10% growth in 2020 and 2021.
Nestares Pleguezuelo said Amazon has created more than 40 personalized Prime Day deal campaigns such as “recommended deals for you” or “inspired by your recent history.”Amazon will use AI and deep learning to customize the shopper experience based on their shipping and browser histories and wish lists.Jassy has been more of a tweaker of the company he inherited rather than an innovator who made large investments that created large, new sources of revenue growth.
There is no good reason to make an investment decision on Amazon stock based on Prime Day. In the eight years since Prime Day began, Amazon’s stock has fallen an average -0.34% on that day. “Of the eight Prime Days so far, just three have yielded positive returns for Amazon shares, while five have yielded negative returns,”A recent survey found shoppers intend to spend less in 2023 summer sales than in previous years.
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