Who Was the Man Behind Parisian Jewelry House Fred?

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Who Was the Man Behind Parisian Jewelry House Fred?
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The jeweler's first retrospective opens Sept. 28 in Paris to explore the ideas that drove Fred Samuel throughout his life and designs.

diamond, which reappeared in 2021. “This was too much of a coincidence,” the executive says. “If this diamond came back to the house, it means it wants to be the star.“

The company was first called Fred Samuel and offered “the finest pearls in the capital,” especially since the young entrepreneur had built a relationship with Mikimoto, with which he’d developed a special rosy hue of cultured pearls. On his business cards, he inscribed “Fred Samuel, le moderne joaillier créateur,” .

“In his memoirs, he likened [this brooch] to life, saying it was on one hand extremely fragile and on the other very strong but in any case, beautiful,” Leung says. , who serves as artistic director and vice president of the house, which was acquired by LVMH Moët Hennessy Louis Vuitton in 1995.To her as well, the exhibition felt like the adventure of a lifetime. It was among the first topics she broached when she rejoined the house in 2017, shortly before Leung’s arrival, but “it’s not like I arrived with clean, catalogued and ready-to-use archives,” she says with a grin.

An immersive experience of the sea marks the Force 10 collection’s place in the narrative while a room dedicated to the house’s masterpieces throughout the ages offers an astrolabe, swords designed for cultural figures inducted into the Académie Francaise and a lotus-adorned, diamond-studded fountain carved from a 130-kilo block of rock crystal.

, who fronted the collection inspired by the movie; Catherine Deneuve, and James Bond actress Caterina Murino are among other famous faces.Closing off the exhibition is a selection from the new “Monsieur Fred: Inner Light” high jewelry collection, which can be tried on virtually using AR technologies.

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