Curry is rumored to be in line for a $1 billion, lifetime contract with Under Armour. Here’s a look at similar partnerships throughout sports.
Believe it or not, but the biggest deal in all of sports almost didn’t happen, in part due to resistance from the star himself.
Since signing that deal, the Air Jordan brand has ballooned to be worth $3 billion, earning Jordan $1.3 billion in the process. Jordan’s $1.7-billion net worth now includes a variety of other investments, including ownership of the Charlotte Hornets. His shoe deal, however, jump started his incredibly lucrative career and changed sports partnerships forever.
Much like James, Ronaldo’s 2016 lifetime deal is rumored to be worth around $1 billion and came at the height of his championship run. The global soccer star had just won back-to-back Champions League titles with Real Madrid and had three Ballon d’Or awards to his name. He immediately proved his value,In addition to his on-the-field success, Ronaldo has built a reputation for being an incredible influencer and brand manager.
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