Sangeeta Siwan lost her job and wasn't able to pay rent or feed her family. Her neighbors helped her survive. A study of giving in India during the pandemic shows she wasn't alone.
looking into the giving patterns in India found similar cultural trends, even amid widespread poverty.
While the majority of the donations — about 70% — were made to religious organizations, the rest were distributed among non-religious causes, friends and family and"beggars," the study says. , which assessed family donations to be about Rs 12,000 crore in 2020, predicts the market to grow at a rate of 13% per year through 2026.With such figures, it isn't a surprise that"giving" makes for lucrative business in India. Anoj Viswanathan recognized the potential of the sector over a decade ago when he co-foundedDuring the pandemic, Milaap saw its services utilized on a much larger scale.
The CSIP study backed this up."Digital wallets were used much more than [other payment methods] while giving, primarily to non-religious organizations," Verma said. While the CSIP study documented 93% of households preferred to give cash, the report classified the term"cash" to include digital wallets and online payments.
"This was a time of uncertainty, no one knew how things would unfold. And the usual perception of a human tendency is that we hoard resources in times of crises. Instead, we saw an outpour of generosity from everyday individuals," Viswanathan remarked.
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