The signage outside a soon-to-open Whataburger in Tuscaloosa does not feature any of the burger franchise’s standard orange coloring. And Alabama fans are attuned enough to the color orange to, apparently, even notice its absence. Here's what's up:
The city is getting a third location of the popular Whataburger franchise, soon at University Town Center on University Boulevard just a few blocks from Bryant-Denny Stadium.
The signage outside the building does not feature any of the franchise’s standard orange coloring. The lettering in the word “Whataburger” and the restaurant’s logo are white against the red brick building. Alabama fans took notice online. But despite how many die-hard Bama fans feel about the color worn by their bitter SEC rivals like Auburn and Tennessee, the choice was made merely for aesthetic purposes, at least according to the restaurant and the property owners.
A University of Alabama spokesperson shared this statement: “As a requirement for occupancy of the space, Whataburger needed to adjust their typical signage for the location in University Town Center. This type of requirement is typical to ensure aesthetic consistency in developments. The University appreciates Whataburger’s willingness and eagerness to offer the campus community another dining selection.
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