We talk with Sima Sistani, the CEO of Weight Watchers, about applying her previous careers in social media to the company's efforts to build a digital community.
: Oh, way more fun.: —then maybe points tracking and an app and eating some packaged food because you know that it's going to fit within your points for that day. In both conversations I've had with her recently, she has brought up Blue Zones. It started as a National Geographic–funded project many years ago where researchers identified these Blue Zones around the world where people tend to live very long, healthy lives.: Right.
: You know, if we do that and everybody at WIRED lives to a hundred, think of the pensions we're gonna have to pay.]: So Sima seems pretty convinced that Weight Watchers can coexist with these new drugs like Ozempic. Were you convinced?: I am because the drugs are so new and she brought that up and I think that there's still a lot to learn about the long-term effects of using these drugs and the side effects, of course, but also just how effective they are long term.
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