Generative A.I., which has been used to create facsimiles of artists like artists like Drake’s, Eminem’s, and Jay-Z’s voices, is introducing a new set of challenges to the music industry. How should artists respond?
Save this storyOn April 3, 2001, Alanis Morissette and Don Henley appeared before Congress in a bid to save the music industry. Henley, the drummer and a lead vocalist for the Eagles, was dressed in a pin-striped suit. Morissette, the Grammy Award-winning singer of “You Oughta Know,” wore a red top and a purple ring. Also present was Hilary Rosen, the president and C.E.O. of the Recording Industry Association of America ; Shawn Fanning, the co-founder of Napster; Ken Berry, the president and C.
Henley was even less equivocal. “The record industry has fiddled on the sidelines while the digital revolution went on without them,” he said.
Meanwhile, the pace of A.I. research has recalled the work of West Yorkshire rhubarb farmers, whose stalks grow so fast that they can hear the sound of them stretching. Tools with names like So-Vits-SVC, which has been used to generate A.I. facsimiles of
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