What Studios Can Learn From ‘Indiana Jones’ and ‘Barbie’ About Picking the Right IP

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What Studios Can Learn From ‘Indiana Jones’ and ‘Barbie’ About Picking the Right IP
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If the film fails to gain traction through the rest of July, it’ll be another misfire at a time when much more prominent franchises are failing to draw audiences the way they used to.

to the toy giant for licensing deals, with films and shows expected for “He-Man,” “Hot Wheels” and dozens of other IP. Ultimately, the decision to pour nearly $300 million into “Indiana Jones” feels like a much-too-late strategy to make the most out of Disney’s $4 billion acquisition of Lucasfilm in 2012, as there haven’t been any “Star Wars” films to supplement the direct-to-consumer losses to which the franchise’s Disney+ series have contributed.

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