Lululemon now generates one-third of its $6 billion-plus in revenue from its men's business.
Scott Fauble crosses the finish line of the Boston Marathon on April 18, 2022, wearing a shirt from Lululemon.When Scott Fauble crossed the finish line at the Boston Marathon on Monday, clocking in at two hours, eight minutes and 52 seconds to become the fastest American in the race, he was wearing a Lululemon singlet tank that he bought himself—no sponsorship.
It figures there are more men out there whom Lululemon can turn into customers. The company said Wednesday that it plans to double the size of its men’s business to over $3 billion in revenue by 2026, after completing its previous growth target two years early. If it can do so, that would make the men’s business bigger than the entire women’s business was in 2020, said McDonald.
The company, which benefited from the move to stretchy waistbands and other comfortable clothing during the pandemic, is now trying to stay relevant to customers who are making their way back to their cubicles. It has been expanding its lineup, including office-friendly attire like blazers, button-down shirts and polo shirts.
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