San Diego is a testing ground for a campaign that has Albert Einstein, Cesar Chavez, Jane Goodall and others featured on more than two dozen signs
Cesar Chavez: “His diet was equally revolutionary.”Amos said response to the campaign has been mostly favorable, as measured by comments sent to the Eat Differently website, which has information about plant-based diets and the advocacy efforts.
A negative comment came from someone who “took umbrage with reducing Cesar Chavez down to his diet, which was clearly not our intent,” Amos said. Billboards have a long history of being provocative — that’s one of the ways they get people to read them. San Diego has had its share of controversies, including one sign that went up downtown in 1989 criticizing the city’s failure to provide a memorial to slain civil rights leader Dr. Martin Luther King Jr.Ten years later, another billboard sparked alarm but turned out to be a radio stunt.
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