Consumers are inadvertently purchasing foreign-owned grocery items while believing they're suppporting Aussie brands, according to a group of Australian-owned businesses.
Consumers are inadvertently purchasing foreign-owned grocery items while believing they're supporting Aussie brands, according to a group of Australian-owned businesses.
What's the difference between Australian-owned and Australian-made? Consumers are getting confused, according to some Australian businesses. A public Facebook group "Australian Owned & Made" has more than 1.7 million members, who post pictures comparing the labelling on different products and spotlighting Australian-owned businesses.
The Australian Made, Australian Grown logo, a green triangle featuring a gold kangaroo, is Australia's only registered country of origin certification trademark and is used in country of origin food labelling to determine that a product is "genuinely Australian". Its use is regulated by the ACCC and administered by a not-for-profit set up for that sole purpose, Australian Made.
Lazzaro believes there are benefits of making things in Australia whether the businesses are Australian-owned or not but also isn't adverse to consumers having more information. The federal government is currently seeking input from industry and the public to develop a definition of an Australian business for Commonwealth government procurement processes.
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