'When a fragrance that is tied to so much of your life goes away, where does the rest of it go?' one Vogue writer's story of love and loss with a cherished fragrance.
I’m always falling in love. With people, with places, with fragrances, with anything. Every time I do, I want to keep that thing as close to me as possible for the rest of my life and into the next. Forever in a single kiss, an eternity in a spritz of perfume. But more often than not, life has other plans. As a beauty and fragrance writer, I spend much of my time interrogating my personal relationship with beauty. I often create ties to color and scent that are more than just skin deep.
It makes sense then that our connection to our favorite scents often feels hardwired into us. Scent recall feels visceral, like a mix of time travel and teleportation, instantly bringing you back, not only to the past but to the emotions you felt at that time, like instant deja vu, living in two separate realities at once. I first smelled Byredo’s 1996 in my small midwest apartment in 2014, and everything changed. The way I viewed fragrance, and viewed myself, shifted at that moment.
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