Threads, from Facebook and Instagram’s parent company, Meta, is the latest social media app to challenge Twitter — and it's off to a strong start. Here's what you need to know about the new app.
"Say more with Threads — Instagram’s text-based conversation app," the description of the app reads in Apple's app store.
But those startup companies did not have the parent company that Threads does. Meta's existing users across its platforms are expected to jump-start Thread's user base, said Joanna Stern, a CNBC tech contributor who appeared on TODAY July 5.
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