What Figma plans to do inside Adobe

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What Figma plans to do inside Adobe
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“Creativity and productivity are starting to merge more. I think this is a general trend.”

On the productivity side, there’s a lot that’s going to be possible there. Creativity and productivity are starting to merge more. I think this is a general trend: a lot of tools are becoming easier to use, and more people have access to them. That’s a good thing. So it’s natural for people to want to make their presentations, their white boarding, and their documents better designed. And also have all sorts of creative assets.

This stuff has been on my mind, though, because you can now just sort of speak design into existence in a way that you weren’t able to before. How are you thinking about AI in what you’re doing?I think there’s just a ton of possibility here — it feels like kind of the early 90s of the internet in a way that I think is very exciting. And I also put this in the blog post: I feel a deep sense of responsibility to figure out the best way for creatives to utilize this productively.

Shifting gears: Lately we’ve seen the FTC express a great deal of skepticism about big acquisitions, arguing that they reduce competition and could lead to price increases or other harms for consumers. What’s your case this is good for the market? And, we’re keeping it free for education. That’s been a critical thing that we’ve talked about with Adobe, and they’ve been all in on.

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