One hotel can be rated three, four and even five stars — that's because ratings are 'not regulated in a consistent way across the industry,' one insider says.
" was meant to standardize hotel ratings around the world. But that was more than a decade ago, and nothing has materialized yet.They do, according to Tim Hentschel, CEO of the travel technology company HotelPlanner.
"Somebody has to define what these expectations are," he said. "Then the customers' role in this all is then to use their voice and reviews to say [whether hotels] are meeting these expectations."of more than 23,000 Tripadvisor users, 86% said online reviews made them feel more confident to book. Users read an average of nine reviews before making a decision, saying recent reviews matter to them the most.
Stray added that savvy travelers also turn to readers' choice awards, like those published by Conde Nast Traveler or Travel + Leisure.What do star ratings mean?And what about Dubai's Burj Al Arab — and other hotels that have been dubbed "six-star" or even "seven-star" hotels?"To move up an entire star," he said, "you'd have to put a property on the moon, you'd have to put a property underwater, something that has never really been done before.
"If you want to be a true, high-end luxury five-star hotel, your physical product needs to be immaculate," he said. "It cannot be a cookie cutter hotel." "It's not easy to work in a luxury hotel. It's much easier to work in a more streamlined hotel because we demand so much more," said Stray. "It's about the old concierge's kind of code, which is 'The answer is yes' … as long as it's legal and morally correct."
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