What a struggling Disney could learn from Nimona's surprising success
, sources inside the production said that their Disney bosses raised concerns over the unvarnished queer themes and a same-sex kiss between Ballister and his boyfriend, Ambrosius Goldenloin . “had faced other hiccups through its development process, notably delays,” the article said. “But it was still a project Blue Sky staffers were enthusiastic about, and felt it could be a step forward for the studio. Now, it’s unlikely to see the light of day.
Disney doesn’t have a great reputation when it comes to LGBTQA+ content on screen, and its attempts to correct that so far have been seen as half-hearted by the community. Releasing a film likein its current unapologetic form without pressure or meddling could do a lot to turn that perception around and earn back some of the trust the studio has lost.All of this advice comes down to one simple lesson: take more risks. Walt Disney himself didn’t become a success by playing it safe.
” has grown into a massive media empire, but it’s seemingly lost some of the original spirit of experimentation and adventure along the way.With the cost of making films constantly rising, it makes sense that Disney, and every other major studio, has become risk averse. The justification is that sticking to a proven formula pays off because audiences know what they’re getting before they head to the theater.
This may come as news to the bean counters, but there are other ways of measuring success than raw numbers. The tendency to simplify everything down to “line goes up” and “line goes down” doesn’t leave a lot of room for nuance. To put it into corporate speak, a title could simply add value to a brand. It could improve consumer confidence. A film that connects with a niche audience could be a loss leader, an investment in the future.
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