Daily News | What did $400 million buy at the Wells Fargo Center?
in Starr’s restaurant company in late 2021, said Alison Birdwell, president and CEO of Aramark Sports and Entertainment. “But, you know, let’s go big. We were able to leverage Stephen in a very unique way that we had not obviously had access to before, and really put that premium brand in an environment to show our commitment to service and execution.” Birdwell said she, Starr, and Camillo worked together on reimagining what was the Cadillac Club. Price tag: $12.5 million, Camillo said.
With ticketing almost all digital now, the box office on the main level’s Broad Street side was downsized and pushed into a little-used corner to make way for an expanded food hall. Chickie’s & Pete’s has added a grab-and-go format, the better to speed lines for Crab Fries and tenders. Beer cans are sold in a self-service setup.
“The renovation is really adding more retail opportunities,” said Joel Maxcy, who heads the sports-business department at Drexel University’s LeBow School of Business and has attended several Sixers games this season. “I think a fan going in would say, ‘This is nicer,’ and because there are more options in terms of, food and beverage, probably on average the spending goes up too. And that’s what they’re after — more opportunities to sell stuff inside the arena.
The payoff, Camillo said, has been the Net Promoter Score, which measures customer experience and predicts business growth. From 2019 through this season, she said, the Wells Fargo’s score is up 30% and the blended guest-satisfaction scores, which rate a series of areas including building cleanliness and experience with retail concessions, are up 22%.
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