8K is still a bust, but 4K TVs are better and brighter than ever.
than “conventional” OLED TVs of the past. I expect there will still be scenarios where Mini LED proves brighter and wins out in sunny rooms, but choosing the perfect blacks and fantastic viewing angles of OLED once meant settling for just-okay brightness. And that’s no longer the case if you’re willing to shell out for a brand-new, high-end model.later this year.
Will the debut of first-party Roku TVs push those OEMs to align closer with Google TV in the months ahead? Amazon and now Roku are selling their own TVs, but I can’t imagine Google has interest in going that route anytime soon. Or will these companies continue releasing Roku TV sets that could potentially outshine Roku’s own when it comes to picture quality and overall value? The simplistic OS has helped build their brand power, after all.
Instead, both companies talked up their improved upscaling and AI-powered picture processing enhancements. Getting 4K shows and movies to look more 8K-ish seems to be the best option for the foreseeable future — if people can even tell the difference.
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