Barstool CEO Erika Ayers talks about the brand’s move into gambling, live sports rights, Dave Portnoy’s future and what’s next.
Andrew Marchand is off this week, so New York Post media reporter Ryan Glasspiegel is pinch-hitting. Andrew will return to his regular spot in the Sports+ lineup next Monday.
The Post caught up with Erika Ayers , who has been Barstool’s CEO since 2016, to talk about some of the company’s biggest accomplishments, what’s next for the brand, and what she thinks about Barstool founder Dave Portnoy’s comments regarding his contract expiration coming up on the medium-term horizon.At one point, it would have been unfathomable for Barstool to land and maintain relationships with national blue chip companies.
• She credits Barstool’s increased scale across all social media channels, the brand as a unique force that “moves product” and working on relationships as the driving forces behind the company’s growing portfolio of sponsors. “We agreed that we would be scrappier, and have better rates, and be more competitive, creative and integrative — and it paid off,” she said.Barstool, which now has 400 employees, reaches one-third of 18-34 year-olds in the United States, a company rep said.
• “The rights for major sports are so competitive, with companies that are exponentially bigger and richer than we are, but I do think there is something to how we put on a broadcast,” she said. “I think we’re pretty interested in figuring out if we could do more of that. Are there other leagues we could work with? Is there more opportunity with the NCAA? Are there more competitions that we could host ourselves like Rough N’ Rowdy?”, those plans have been shelved.
• “Our success in Ontario provides us with a blueprint for improved performance for the Barstool Sportsbook & Casino after we complete our migration to this platform in July,” Penn’s CEO and president Jay Snowden said in the company’s Q1 earnings call. “Having full control of our product roadmap in the U.
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