Darlene Goins, executive vice president and head of banking inclusion initiative for Wells Fargo, leads the partnership with Operation Hope. The initiative removes barriers to financial inclusion for Black and African American, Hispanic and Native American households.
Goins’ commitment to economic equality started during college as a Delta Sigma Theta Sorority member. After graduating, she held leadership positions at Nomis Solutions, First Data Corporation, and ALI Solutions.
A senior scores executive approached her, asking to develop a strategy and an approach to make FICO scores available to more consumers. As a result, Goins led FICO® Score Open Access, a consumer credit score program that empowered consumers to take control of their credit health. Her work even earned accolades from the Obama administration, regulators, and consumer advocacy groups.
HOPE Inside, Powered by Wells Fargo launched in April 2022 in Houston, Atlanta and Oakland. Wells Fargo has committed by the end of 2023 to expand from 13 markets serving 13 branches to 20 markets serving 150 branches.
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