While other brands were slowing down in Web3, warnermusic captivated millions with the first-of-its-kind Super Bowl performance in roblox. Warner Music Group’s Oana Ruxandra explains the keys to its success at Consensus2023. camomileshumba reports
. The event garnered 7.5 millions views and a 91%"like" ratio, a video that played during the panel showed. Digital merchandise was sold at the event also, Ruxandra said.Web3’s burgeoning relationship with music will continue to live on if artists and creatives in the digital space focus on relevant, future-proof and individualistic ideas, Ruxandra explained.“You have to understand who your audience is and start communicating with them generally,” Ruxandra said.
She recommended creators communicating with fans or their communities through a physical space or discord channel and social media platforms, plus having a long-term road map. Once you build your community, you can drive them into “these experiences,”
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