Web3 is crucial for data sovereignty in the metaverse

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Web3 is crucial for data sovereignty in the metaverse
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As we move toward a hyper-real metaverse, are we ready to hand over intimate biometric data of our faces and bodies? asks tomgtgraham

Wandering around the metaverse is like being in a computer game, but soon, it will look exactly like real life. Unlike some dystopian visions of the metaverse, I don’t think we will give up on reality and stop participating in the physical world. On the other hand, advancements in artificial intelligence content generation will likely lead to a photo-realistic metaverse featuring exact replicas of ourselves and propel us toward a hyper-reality that combines our real-world and digital lives.

The growth of the internet and an endless number of amazing digital products and services has created a torrent of personal data that has been collected by large corporations. Every search engine query, comment, like, profile picture, email and purchase is another note in the symphony of our digital identity that only certain corporations and their algorithms can hear. The metaverse takes data collection to a new level and will be filled with immersive content and increasingly rich data streams.

The first principle of securing your hyper-real identity in the metaverse is to positively assert ownership over your private biometric data. While it is up to governments to stop criminals from stealing your data and identity, at the very least, you can use blockchain technologies to stake a claim around your hyper-real identity and track its usage by legitimate content creators.

These risks are magnified in the metaverse. If an attacker can make your photo-realistic digital avatar say or do anything and other users are unable to tell if it is really you, it becomes far more challenging to combat fraud and build networks of trust that are essential for healthy communities. The hyper-real metaverse will unlock new opportunities to work and play in virtual spaces, but this can only happen if there is a deep shift in the way that data is exchanged and protected online.

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